About Us

Born in Africa, Built for the Wild

 

At the dawn of the millennium, we set out to tackle the challenges of overlanding, driven by our need for adventure. Frustrated by the struggle to pack light and maximise space, we engineered the first aluminium canopy tough enough for anything that nature could throw at it.

 

Today, over 600 of us craft Alu-Cab gear in our Cape Town workshop, shipping to 73 countries and distributing through a network of 300 dealerships.

 

Inspired by You, Driven by Adventure

 

But it’s not about us, because we’re all about you. Your adventures, feedback and wishlists drive us to create products that help you go further, more comfortably and with the confidence that your gear won’t let you down.

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Mission Statement

Alu-Cab equips you with the ultimate outdoor gear to explore your world, your way.

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Vision Statement

To be the global leader in premium automotive accessories.

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Company Values

Pride, integrity and mutual respect are the cornerstones of our company.
We make things happen.
We deliver exceptional quality.
We thrive on innovation.
We make conscious decisions with sustainability in mind.
We constantly strive for growth.

Notable Achievements

We're proud to work with the best.

USA

  • Tesla
    Tesla Outfitted entire mobile service fleet
  • Winnebago
    Winnebago OE Awning Supplier
  • Lexus
    Lexus 2020 Lexus GXOR Concept Vehicle
  • Jeep
    Jeep 2019 Jeep Gladiator Wayout Concept
  • Overland Journal
    Overland Journal 'Best Awning 2019' recipient
  • X Overland
    X Overland Partnership since 2022

South Africa

  • AVIS Safari Rental
    AVIS Safari Rental Built the first fleet that's still in operation
  • Bushlore
    Bushlore Annual fleet renewal
  • Eskom
    Eskom Outfitted service fleet
  • Department of Transport
    Department of Transport Built rescue vehicles
  • Mercedes Benz South Africa
    Mercedes Benz South Africa Preferred Mercedes Benz Unimog recreational body builder
  • Voetspore
    Voetspore 10 year partnership
  • VW Amarok
    VW Amarok PanAmericana concept for global launch

CSI Involvement

Ammo and the Thornybush K9 Anti-Poaching Unit

A spunky pup has joined the Thornybush K9 Anti-Poaching Unit to protect amazing animals! With Alu-Cab’s help, Ammo’s ready to make a big difference in the fight against poaching.

 

The Thornybush K9 crew is working hard to stop poachers and keep wildlife safe. Ammo, a furry hero, is hard at work sniffing out poachers and finding hidden animal products.

 

At Alu-Cab, we believe everyone can help protect wildlife. That’s why we’re proud to support the Thornybush K9 Unit.

 

By sponsoring Ammo, we’re helping protect lions, elephants, rhinos, and many other amazing creatures. Together, we can make Africa a wilder place for everyone!

 

 

 

Endangered Wildlife Trust [EWT]

We’ve partnered with the Endangered Wildlife Trust (EWT) to support their Birds of Prey Programme.

 

Led by Dr. Gareth Tate, the programme works to conserve threatened birds of prey across Southern Africa. Dr. Tate and his team travel extensively, using their vehicles as mobile homes for their conservation work and research.

 

We’re proud to provide our products to equip the team’s vehicles for their important work. This will help them function more effectively and protect these amazing birds.

 

EWT is dedicated to ensuring that birds of prey continue to soar over Africa’s skies for generations to come. We’re excited to join them in this important mission.

Green Hydrogen project

We’re excited to be part of a project that’s using green hydrogen to power the future of overland travel.

 

Green hydrogen is a clean fuel that can help reduce our reliance on fossil fuels and fight climate change. We’re partnering with Fraunhofer IWU (a leading research institute) and Texulting (a textile technology company) to develop green hydrogen solutions for South Africa. This project, named HyTra, will help reduce our dependence on the grid and cut down on carbon emissions.

 

Together, we’re working towards a cleaner, greener future.

Kingsley Holgate Foundation

We’re proud to support the Kingsley Holgate Foundation’s Defender Transcontinental Expedition. This groundbreaking journey explored Africa and Europe, promoting conservation and community outreach.

 

The expedition was a remarkable feat, spanning two years and covering thousands of kilometers. It was the 40th expedition for the Kingsley Holgate team and the world’s first carbon-neutral 4×4 expedition.

 

Along the way, the foundation supported game reserves, field rangers and anti-poaching units. They also helped over 300,000 people through humanitarian initiatives, providing food, water, medical supplies and more.

 

We equipped two of the expedition vehicles with our Gen 3-R, Shower Cube and Shadow Awning. These products helped the team stay comfortable and focused on their mission.

 

The Defender Transcontinental Expedition is an inspiring example of conservation and community support. We’re honored to have contributed to their efforts and to support the preservation of Africa’s wildlife and indigenous communities.

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Careers

Join the adventure at Alu-Cab! As the world’s leading overland product manufacturer, we offer a unique opportunity to be part of something extraordinary. Are you ready to explore the world with us?

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